A completely different ball-game…
May 24th, 2009
In the years I have spent writing for journalists and reporters I have discovered that writing for the web is a completely different ball-game.
Information is consumed differently online, from the readers’ attention span, navigation behaviour and scanning habits, not to mention how a website is ‘picked up’ by search engines and the important key words that they look for. Good writing for paper needs to be effective writing for the web.