SEO Basics

Search Engine Optimisation (SEO) helps your website be recognised by the life-blood of the internet. Search engines, such as Google, Microsoft Bing and Yahoo index the content of your site to make it searchable by customers. Indexing allows your site to be ‘tuned’ to improve its ranking against similar sites, achieving a higher order in the search results of the targeted search engine. Statistics show that most customers rarely look beyond the first few pages of results, and it is generally accepted that a ‘1st page ranking’ is a necessity to maximise your presence on the internet.

The key driver behind SEO is to increase traffic to your site. The more people that can find your site, the more potential customers you will reach. Advertising also plays an important role. The wider your site is advertised, the better your customer base, and ultimately the higher your page ranking will be.

As search engines constantly modify the way they index websites, SEO is a continuously evolving service. As well as improving the volume and quality of traffic to your website we advocate the use of best ‘white-hat’ ['white-hat' practices refer to the use of non-abusive techniques to gain higher rankings. Some practices ('black-hat') are considered abusive by search engines, and the detection of these practices in use on your site could lead to your site being permanently blocked from results.] practices available.