Online is the way to go…

It appears that the white fluffy stuff is enough to bring the country to a standstill. Ok, so it’s the heaviest snowfall Britain has seen for nearly 20 years, but at the first sign of snow we lock ourselves away and wait out the storm doing the one thing we have all come to depend on – surf the internet!

According to the British Retail Consortium, during the cold snap online shopping was up 14.6% on a year ago, as shoppers turned to buying online when they were unable to reach shops due to the snow.

To those businesses that are unsure about the benefits of a website, the cost of it, the up keep of it etc, etc. this research shows that when the country comes to a halt customers can still have access to your products and services at any time of day or night – and it might be reassuring  to think that when Mother Nature shows her powers the internet will keep the world moving.