Having a website is all well and good, and let’s face it, if a business hasn’t got one these days then they will be missing out on a large proportion of their target market, but how do you get a website that goes beyond ‘just doing the job’ and one that is fantastic, unique, drives people to your business, and wanting them coming back for more? – here’s how:
Yes, very obvious, but a domain name is one of the most important aspects to a website, and in many respects determines the look and feel of the site – a funky name warrants a funky website. Choose a domain name that hasn’t been banned by Google, and decide whether you want a .com, .co.uk etc.
- Hire a professional website designer
….and listen to your designer, it’s their job, so they know what they are doing!
Your website designer will sort this out for you as they deal with these companies every day and will know what is right for your needs, and where to find the best deals.
- Get the right look and feel
A website should reflect the business and the people that run it. Don’t go for something lavish and outrageous if the business doesn’t warrant it.
There’s nothing worse than a website that doesn’t guide the user where to go and what to do, visitors will get bored and go somewhere else. A lovely, well designed website is great, just as long as the user experience isn’t forgotten.
- Customer/search engine balance
It is understood that to be ranked number one in Google is a must and if you’re not then your website is failing – not true. Yes, you want your website to be as high up in Google as possible, and website designers and programmers from all over the world struggle each day with the mine field that is Google, but what use is a site that is ranked number one but is completely unusable by visitors. The lesson here – don’t design exclusively for the search engines, people use websites too!
The content of a website is just as important as the look. A nice looking site has the instant wow factor, but what next? People have come to your site for information, so make sure you put some on. If you want people to just look at your site and admire it as a piece of artwork, print it off and put a frame around it.
When designing a website remember who you are trying to appeal to, your ideas of a great site may be different to theirs.