As more high streets see the demise of shops, consumers are increasingly turning to the internet to purchase their goods. Evident from the latest BRC[British Retail Consortium] statistics, overall high street sales have fallen by 0.8% over last year compared to online stores which are continuing to outperform traditional retailers with a 7.6% rise in sales over the last three months.
Today, consumers want to shop and find information easily and from anywhere in the world. You don’t even have to leave your sofa to do your grocery shopping, and it even gets delivered to your kitchen!
With the current economic climate studies have shown that consumers are still spending, but looking for the right product at the right price. eMarketing is a proven form of advertising that gets your message to your customers at the right time. Sending consumer’s information, whether in a monthly newsletter or as a promotional email will prompt them to act on the offer and become interested in your business, rather than waiting for them to actively search for it.
Convenience is what consumers are looking for and the internet fits that need. If you have a service to offer or a product to sell re-evaluate your marketing budget and invest in a website. Investing in such a powerful business tool isn’t just cost effective but increases customer awareness of your business, reaching thousands of potential customers, worldwide. With so many companies vying for business a website is paramount in today’s market.
In the current climate you may be trying to save on your business expenditure as much as possible. With the costs of advertising, printing and distribution the figures soon add up, but you can reduce these costs by investing in a company website.
A website is not just a marketing tool, but a business tool as well. Don’t just think that a website simply contains contact information; it does so much more…
- A website is the most effective way to reach more potential customers.
- A website can cost less than you think, and can save you £100′s in reduced advertising costs.
- A website never sleeps, and will continue serving your customers even after you have gone to bed!
- A website helps your business stand out in an increasingly competitive market.
- A website can advertise the services of an individual, or be the online catalogue for a national corporate.
- A website has no word or space restrictions, unlike traditional advertising. Say what you want to say, without the limitations.
- You can save space in adverts by reducing the text and including ‘see our website for more information’.
- You can reduce costs associated with responding to telephone enquiries and mailing brochures.
In an ever competitive market, if your closest rivals already have a website, customers are more likely to find them before you. Gone are the days when simply placing an advert in the Yellow Pages or having a free listing in a directory is enough to attract customers. People want to make an educated decision having all the information they need in front of them. If the only information they have is a name, telephone number and an address, is this enough for them to want to use a business? Customers are inclined to research a company before they make contact, with the internet being their main source of information. The look and feel of a website is the first steps to building a relationship between a company and a customer.
designedByFrisbee is a dynamic website design, development and public relations company that will help your business make an impact. We will take you from initial web design concept to live website implementation, delivering a fantastic investment to your business, and providing a cost-effective and powerful marketing tool. We also offer public relations services to help reinforce your brand. Along with proofreading and copywriting we help you maintain accuracy and consistency in your written material, which is vitally important in the image your company portrays.
The internet is changing the way people find information, are you coming along for the ride?